Digital Channels, Omni Channels, Mobile First
" A fable says that kings of Siam used to give White Elephants to their unfavourite courtiers. The unfortunate recipient could neither maintain the animal nor return "
Digital Channels Management
Websites, Mobile apps have a purpose. They are the visible face of an organization and reveal moment of truth to the rest of the world. They are meant to be more than electronic brochures. It is not enough to build and maintain expensive websites or mobile applications without defining the business goals. These Digital Channels serve several useful purposes such as sourcing new customers, facilitating transactions, selling products, generating enquiries and resolving grievances. If used wisely digital channels go a long way in enhancing an organization's public perception on one hand and adding value to its own business goals on the other.
Digital Dimensions will help you exploit the full potential of the digital channels for the purpose as explained above.
" Allotropes are different physical forms of the same element. For instance Diamond, Graphite, Charcoal are allotropes of Carbon "
Omni Channels Strategy
Organizations should not believe that their channels are allotropes. Which means their Branches, Call Centers, IVRs, Websites, Mobile applications, Self Service Kiosks tend to operate in silos with one channel completely isolated from any other. Whereas the customers of the organizations do not make this distinction while interacting with an organization and end up being dismayed due to lack of coordination amongst multiple channels. To avoid that it is important to have a unified multi channel strategy to give customers seamless experience irrespective of which channel/s they choose to interact with at any point in time.
Digital Dimensions will help you deliver on the promise of common user experience through integrated multi channels.
" Banking is no longer somewhere you go but something you do. Brett King in Bank 3.0 "
We need to reboot the primacy of a branch as a bank. Mobile is the most ubiquitous device from the grasslands to Masai Mara to the Central Park in NYC. SO offering entire suite of banking products and services on mobile applications should be a no brainer. However a sizable number of banks are still tentative or rather slow in wholeheartedly leveraging the full potential of this phenomenon.