Digital Channels Management

Websites, Mobile apps have a purpose. They are the visible face of an organization and reveal moment of truth to the rest of the world. They are meant to be more than electronic brochures. It is not enough to build and maintain expensive websites or mobile applications without defining the business goals. These Digital Channels serve several useful purposes such as sourcing new customers, facilitating transactions, selling products, generating enquiries and resolving grievances. If used wisely digital channels go a long way in enhancing an organization's public perception on one hand and adding value to its own business goals on the other.